Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
Research indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Destroying surplus stock is a way to safeguard long-term brand equity, but if it damages your credibility in the short term, is it really worth the risk?
Catch up on all this week’s marketing news including Diet Coke sales overtaking classic Coke, Compare the Market’s loyalty push and TfL’s £500,000 diversity competition.
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
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