Mother creates outdoor ad campaign for Oasis
Mother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.
Mother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.
Scottish & Southern Energy has appointed two marketing development managers to strengthen its marketing planning team.
The Mall, a shopping centre brand, has appointed Jonathan Spence as its marketing director. Spence was previously marketing director for Hyundai and Bang & Olufsen.
The number’s up for the venerable 192 national directory enquiries (DQ) service. Now there are a host of enquiry services jostling for attention and trying to convince consumers how helpful they are, while the public are left baffled by the exact cost of a call and straining to retain one number in their heads. Telephone […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.