The Rugby Football League signs ‘Think! Road Safety’ campaign
The Rugby Football League has signed the Department of Transport’s ‘Think! Road Safety’ campaign as a sponsor for the Great Britain team, in a one-year, six-figure deal.
The Rugby Football League has signed the Department of Transport’s ‘Think! Road Safety’ campaign as a sponsor for the Great Britain team, in a one-year, six-figure deal.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
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