PJ to add bottle size to SuperSmoothie range
PJ, the smoothies manufacturer, is adding a one-litre bottle size for its most popular SuperSmoothie, the Daily Detox. The SuperSmoothie range was previously only available in 250 ml bottles.
PJ, the smoothies manufacturer, is adding a one-litre bottle size for its most popular SuperSmoothie, the Daily Detox. The SuperSmoothie range was previously only available in 250 ml bottles.
While the Wrigley company plans to launch a tooth-cleaning gum (“Wrigley to launch Orbit ‘tooth-cleaning’ gum”, MW August 7) Westminster City Council is about to introduce a record &£32m cleansing contract to deal with the rising tide of rubbish on our streets. The continuing expansion of the gum market causes huge problems when cleaning the […]
As the print media blur the fine line between paid-for and editorial content, how are they to retain readers’ trust in their impartiality? asks John Stones
Electronic Arts has chosen Thierry Henry, Alessandro Del Piero and Ronaldinho as the three football stars to appear in its campaign for its forthcoming FIFA Football 2004 game. A TV ad filmed by Odiorne, Wilde, Narraway & Partners will break in October.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.