Walt Disney Theatrical on hunt for West End productions chief

Walt Disney is looking for a marketer to head its theatre division and promote stage shows, such as The Lion King.

Current marketing director theatrical Heather Epple is moving to New York to head marketing operations on Broadway. The position, based in London, has responsibility for overall marketing of Walt Disney’s West End theatre productions, including the driving of partnerships.

Walt Disney Theatrical is developing a musical version of Mary Poppins, which is being co-produced with UK theatre impresario Cameron Mackintosh. The show is planned to open in the UK.

The company spent &£850,000 promoting its Lion King and Beauty and the Beast musicals in the year to June. The Lion King is still enjoying a run in the capital four years after opening.

However, like other West End productions, it has suffered from the drop in tourism following the terrorist attacks of September 11 and has had to run promotional campaigns based on ticket offers.

The Lion King, which opened in 1997, is also running on Broadway, as is Beauty And The Beast – the first Disney stage musical. It opened in 1994 and is now the longest-running American musical in the city.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here