If there is one thing advertisers and the commercial television companies can categorically agree upon, it is the need to hobble an overweening BBC. But those rubbing their hands in gleeful anticipation of a settling of accounts at the next review of the BBC Charter will have searched in vain the entrails of culture secretary […]
The Independent is launching a tabloid version of itself in the London area. It must be remembered that novelty alone doesn’t breed new readers. By Nik Vyas
Gin manufacturer G&J Greenall has appointed former Coca-Cola Company managing director for Benelux, Tony Sharpe, as managing director. He will replace David Rees, who is retiring in April next year, after being with the company for 38 years. The marketing and sales director, Steve Ferris, will report to Sharpe. Both Ferris and Sharpe will oversee […]
Sugar, the Hachette Filipacchi UK-owned teen title, will publish four separate front covers for its November issue. The themed issue will feature the four individual members of boy band, Blue.
The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]
I thought Jane O’Hara’s letter (MW September 11) was absolutely spot on. Your response was outrageous. In the original article about radio research you said “trials… have shown beyond reasonable doubt that there are significant flaws in the diary system” . You now say you stand by the phrase, except you omitted the “trials have […]
McCann-Erickson has created the break bumpers for Coca-Cola Share Size’s sponsorship of Sky Movies Premiere. The 12-week sponsorship begins this weekend.
Campbell Doyle Dye has created a $2m (£1.2m) global ad campaign for the Macallan Single Malt whisky brand, which will initially be launched in the US in October.
Schwan, the frozen pizza maker, is investing £4m in the launch of Chicago Town Pizza Slices, aimed at consumers on the go.
DMGT has issued a trading statement that shows classified revenues at the Evening Standard have fallen by ten per cent for the 11 months to the end of August. Recruitment classified dropped 11 per cent over the period on top of a 38 per cent slide recorded last year. Across the DMGT group classified advertising […]
Freeview will reach 2 million users next month and is on track to reach up to 4 million by the end of next year, overtaking the number of households in the UK receiving cable television. Speaking at a Media Seminar held at Lehman Brothers in the City, BBC director of marketing and communications Andy Duncan […]
VisitBritain, formerly the British Tourist Authority, is doing it’s damnedest to persuade those stay-at-home Yanks to grab a passport and fly over to dear old Blighty with their bundles of tourist dollars. It’s an uphill struggle but VisitBritain is willing to lie down with some strange bedfellows in its battle – witness its support of […]
If there is one thing advertisers and the commercial television companies can categorically agree upon, it is the need to hobble an overweening BBC. But those rubbing their hands in gleeful anticipation of a settling of accounts at the next review of the BBC Charter will have searched in vain the entrails of culture secretary […]
There is much talk in the City that China is the next big thing and that investing in its economy is to our mutual benefit. But George Pitcher isn’t convinced
Help the Aged has appointed Atomic Kitten’s Liz McClarnon to act as the charity’s spokeswoman for the Make a Difference Day campaign. The charity hopes to attract younger people to its shops and to become volunteers to work with the elderly.