Aston Villa signs marketing chief

Aston Villa Football Club has appointed Phil Smith as marketing chief following the resignation of Kate Linnell earlier this year (MW July 3).

Smith, marketing director at London-based wholesale grocer Blueheath, will join Aston Villa as head of marketing next month. Smith – not to be confused with the Camelot commercial director of the same name – previously held the top marketing position at financial services company Travelex, and worked in marketing at Tesco.

At Blueheath, Smith has overseen a marketing strategy that has helped the company become a leading supplier to independent retailers. The company has been nominated for the emerging entrepreneur award in the Ernst & Young Entrepreneur of the Year competition.

Smith’s appointment follows a reshuffle of Aston Villa’s marketing and sales team. He will work with commercial director Abdul Rassid and with Nicola Keye, who was appointed to the newly created position of consumer sales manager in August.

Linnel, who was previously head of marketing services at the Benetton Formula One team, has left the football club without a job to go to.

Aston Villa has decided to focus its marketing efforts on customer relationship management. The first stage of the marketing strategy will be to develop the club’s supporter database.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here