Kazoo Communications appointed by Sony UK
Kazoo Communications, the brand consultancy, has been appointed by Sony UK to handle a consumer campaign for its integrated digital TV portfolio. It pitched against two undisclosed agencies.
Kazoo Communications, the brand consultancy, has been appointed by Sony UK to handle a consumer campaign for its integrated digital TV portfolio. It pitched against two undisclosed agencies.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here