TalkSport signs deal with Vauxhall Vans
TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.
TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.
Fishburn Hedges has been appointed by charity Friends of the Elderly to update its brand identity.
Ford Motor Company is to offer free fuel for a year to customers who buy a diesel car. The offer is a cross-promotion with BP and loyalty scheme Nectar. Purchasers of a Ford diesel car will receive a fuel card that entitles them to free BP Ultimate diesel petrol for a year for the car […]
It’s bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and toffee go together like bogeys and fingers, so the toffee-smiths at Stoke-on-Trent company Walkers Nonsuch – whose idea the affair was – have chosen […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.