Pepsi introduces new US strapline
Pepsi is introducing a new US strapline, ‘Pepsi. It’s the cola’, and will promote the idea of Pepsi going well with food.
Pepsi is introducing a new US strapline, ‘Pepsi. It’s the cola’, and will promote the idea of Pepsi going well with food.
Frozen food brand Findus is conducting a review of its business across Europe with a view to restructuring the company. The review is due to be completed over the next six weeks, with changes coming into effect from the start of next year. Some industry insiders claim that the review could lead to the brand […]
Blend has created a direct response television campaign for the Sunday Times Motor Show Live to be held in May next year. The ads will feature the voice of Jeremy Clarkson.
Tizer is launching a television campaign this week, created by BDH/TBWA, as part of owner Barr Soft Drinks’ &£1.5m rebranding of the fizzy drink. The ads focus on the colour red and carry the strapline: ‘Itz a red thing’. Tizer’s packaging will also carry the line ‘Itz red’. The ads were directed by Pete Candeland, […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.