Leith London creates Options campaign
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.