Cinema attendance drops
Cinema attendance dropped in 2003 for the first time in a decade by about 10 million to 166 million. The hot summer weather and a release schedule dominated by sequels are being blamed for the fall.
Cinema attendance dropped in 2003 for the first time in a decade by about 10 million to 166 million. The hot summer weather and a release schedule dominated by sequels are being blamed for the fall.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.