Independent extends distribution of compact edition
…Independent Newspapers has extended distribution of its compact edition to East Anglia, Yorkshire and the North-east this week.
…Independent Newspapers has extended distribution of its compact edition to East Anglia, Yorkshire and the North-east this week.
In your cover story (MW November 27, 2003), you contrast Jonny Wilkinson’s fame with the relative anonymity of his club (Newcastle Falcons) and identify the RFU’s need to “support club rugby to ensure the long-term future of the sport”. Both fair points, well made. Why then have both the RFU and ERC consigned their flagship […]
The lads’ mags invasion of the early Nineties has floundered in recent years, but could be reinvigorated by two weekly launches
Next has reported a 2.8 per cent increase in like-for-like sales
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.