Coca-Cola Great Britain has appointed pop star Javine as the brand spokeswoman for its new purified water, Dasani. Javine, who has enjoyed two top-ten hits, will not appear in advertising but will feature heavily in the £7m marketing launch.
The AA has appointed Mike Couzens as interim marketing director after promoting Clare Salmon to managing director of AA Financial Services. Couzens previously oversaw Golf England for the AA.
TBWA/London has created a TV campaign for John Smith’s Extra Smooth, featuring comedian Peter Kay and singer Engelbert Humperdinck. The campaign breaks on February 1. Media planning and buying is through Starcom MediaVest.
The National Consumer Council has voiced concern at plans being considered by Ofcom to hand the regulation of broadcast advertising to a self-regulatory body (Torin Douglas, page 17).
…Carlton Media Sales has signed a deal with Network Q to renew its sponsorship of Who Wants to Be a Millionaire?
Britvic Soft Drinks has axed Tango Strange Soda, its ill-fated new product for children, after less than a year. The drink, a carbonated milk, fruit juice and water mix positioned as “texture-based fizz”, was designed to create a new soft drinks category. Strange Soda’s launch was beset by difficulties and it was forced to change […]
National Australia Bank (NAB) has appointed former Barclays and British Gas marketer Sue Sjuve as head of marketing for its wealth-management division. Sjuve joins after only seven months at British Gas, where she occupied the newly created position of head of customer propositions, responsible for marketing non-energy products (MW July 3, 2003). British Gas has […]
Durex has been forced to cease production of some of its condoms, which contain a controversial lubricant, following a recent World Health Organisation report which casts doubt on the product’s ability to prevent infections such as HIV.
Food brand Loyd Grossman is reviewing its £6m advertising business out of Clemmow Hornby Inge (CHI), after the agency failed to come up with a suitable advertising idea for the brand. The review is being handled by the AAR, and the resulting creative ideas will form part of a new initiative that is being planned […]
With a plethora of alcoholic products available in the UK, will Diageo’s innovation director cut any ice? asks Branwell Johnson
Paul Geddes’ move from Argos to the top marketing role at Royal Bank of Scotland is one in a series of similar moves in recent years. Is the challenge of resurrecting the financial services sector the reason behind such decisions, or are the l
The Government’s proposed trading system of credits for companies causing pollution could work, but vested interests make it unlikely to happen, says George Pitcher
Procter & Gamble is to launch its first Wella brand range since it acquired the German haircare company last year.
Sainsbury’s is understood to be reviewing its corporate slogan, Making Life Taste Better, as well as the status of advertising figurehead Jamie Oliver, whose contract expires later this year.
Capital Radio Group has appointed Universal Studio Networks sponsorship director Marian Peppers as head of commercial marketing. Her appointment is expected to complete a restructure of the marketing team. Peppers will take charge of strategic business marketing for the Capital Group brands, which include 95.8 Capital FM, Xfm and Capital Gold. She will work across […]