AA appoints Mike Couzens
The AA has appointed Mike Couzens as interim marketing director after promoting Clare Salmon to managing director of AA Financial Services. Couzens previously oversaw Golf England for the AA.
The AA has appointed Mike Couzens as interim marketing director after promoting Clare Salmon to managing director of AA Financial Services. Couzens previously oversaw Golf England for the AA.
BSkyB is setting up a research panel of television viewers that is four times as large the BARB panel. But the company claims that its panel will not act as a substitute for the industry-wide trading mechanism. BSkyB’s panel will only measure the viewing habits of digital satellite households, whereas BARB’s panel of more than […]
Tired of on-spec sales calls, Alan Mitchell is glad the CIM has taken up the consensual marketing gauntlet. But will the theory ever become a reality?
Banc has retained the £1m Young’s brewery advertising account.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.