Coors appoints Warren Langley to brand director position
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
National Express is to axe two sales and marketing director positions following its takeover of Greater Anglia, the first railway “super franchise”. National Express takes control of the running of Greater Anglia on April 1. The franchise is made up of Anglia Railways, run by GB Railways Group, First Great Eastern, run by First Group, […]
Lastminute.com has signed a deal with lingerie retailer Ann Summers for a promotion brokered by SP Partnerships. Lastminute will offer all Ann Summers customers free entry into a holiday prize draw, while the retailer will promote the offer in its 110 stores.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.