Ofcom has published its first Digital Television Update, covering the fourth quarter of 2003. Ofcom estimates that by the end of the year, digital TV penetration had reached more than half of UK households. Freeview uptake had increased by 41 per cent during the quarter, with 866,500 extra homes receiving the service.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?