Month: February 2004

Co-op food stores to sell financial services

Marketing Week

The Co-op is to offer financial services through its network of more than 2,000 convenience stores. This will be the first time that financial services have had a physical presence in the chain’s food outlets. Co-operative Financial Services (CFS) has already begun introducing cash machines and leaflets at Co-op retail outlets, ahead of the launch […]

Government ads to push tough stance on asylum

Marketing Week

The Government is plotting a sensitive advertising campaign about asylum seekers, after coming under continuous fire for failing to act on the issue. It is believed that the campaign will challenge recent media reports about chaos in the UK’s asylum system. The campaign is also expected to highlight the performance of the Government when processing […]

Woolworths starts hunt for marketing director

Marketing Week

Woolworths is looking for a new marketing director following a sideways move by marketing chief Octavia Morley, who is taking up a more commercial role. The retailer has called in head-hunters to find a replacement for Morley, who is moving to become commercial director for home, clothing and entertainment, with responsibility for buying and merchandising […]

Woolworths starts hunt for marketing director

Marketing Week

Woolworths is looking for a new marketing director following a sideways move by marketing chief Octavia Morley, who is taking up a more commercial role. The retailer has called in head-hunters to find a replacement for Morley, who is moving to become commercial director for home, clothing and entertainment, with responsibility for buying and merchandising […]

Wrigley bolsters kid’s gum with Hubba Bubba launch

Marketing Week

The Wrigley Company plans to strengthen its position in the children’s bubble gum market by launching Hubba Bubba Mix & Match. It will be one of Wrigley’s key launches for children this year, and part of a £2.5m investment in the Hubba Bubba brand over the year. Wrigley marketing director Ian Bray says the launch […]

Budget picks Mustoes for relaunch brief

Marketing Week

Budget Rent A Car has appointed Mustoes to handle its first advertising campaign in more than two years. The appointment is on a project basis. The car rental company, now owned by Avis, is likely to call a full agency pitch later in the year. It has appointed John Ayling Associates to handle media planning […]

DDB scoops account for London elections

Marketing Week

DDB London has scooped a £1m project to promote this summer’s London elections, which include the Mayoral, London Assembly and European Parliament elections. It pitched against Soul, WCRS and Miles Calcraft Briginshaw Duffy.

Wrigley bolsters kid’s gum with Hubba Bubba launch

Marketing Week

The Wrigley Company plans to strengthen its position in the children’s bubble gum market by launching Hubba Bubba Mix & Match. It will be one of Wrigley’s key launches for children this year, and part of a £2.5m investment in the Hubba Bubba brand over the year. Wrigley marketing director Ian Bray says the launch […]

Budget picks Mustoes for relaunch brief

Marketing Week

Budget Rent A Car has appointed Mustoes to handle its first advertising campaign in more than two years. The appointment is on a project basis. The car rental company, now owned by Avis, is likely to call a full agency pitch later in the year. It has appointed John Ayling Associates to handle media planning […]