WAVV Rapp Collins creates Cancer Research campaign
Marketing WeekWAVV Rapp Collins has created a £3.3m integrated campaign including terrestrial TV for charity Cancer Research.
WAVV Rapp Collins has created a £3.3m integrated campaign including terrestrial TV for charity Cancer Research.
The writer of Mydoom probably sees himself as a brave battler against corporate tyranny. George Pitcher just hopes he doesn’t prove too inspirational to al-Qaida
The new management team at Red Cell must boost the agency’s international portfolio to build on their predecessors’ good work. By Branwell Johnson
What’s in a name? An oft-asked question, and increasingly, in marketing circles at least, the answer seems to be “a sentence”. It would seem that to get on in the marketing or business world, it is useful to have a name that can stand alone with a full stop at the end. The Diary’s suspicions […]
MyTravelLite, the low-cost airline division of MyTravel, is seeking a partner to brand one of its aircraft as a ‘flying billboard’.
Camelot has launched a scratchcard based on toy maker Hasbro’s Twister board game. The game will have a top prize of &£40,000.
The Rugby Football Union (RFU) is to launch a soft drink brand as part of a wider plan by the rugby governing body to capitalise on licensing deals in the wake of England’s World Cup victory. Called Swing Low Sweet Chariot, the brand will contain a mixture of grape and elderflower juice, although the drink […]
ITV is planning to test-market new patterns for its break junctions and is looking at putting programme promotions in the middle of the ads. If the trial goes ahead, only sponsorship bumpers and station idents will be broadcast after the end of the programme before going straight into the advertising. Subsequently, ITV will look at […]
Greg Dyke’s abrupt resignation from the BBC following the publication of the Hutton Report is likely to reverberate through the UK television industry in some unexpected ways, says Amanda Wilkinson
Last October, George Pitcher took a rather dim view of the use of sex to sell properties (MW October 16, 2003). The Diary hopes that he’s not reading this – it might tip him over the edge. In last week’s Weekend FT, house-hunters were no doubt delighted to see this colour ad, drawing their attention […]
William Grant & Sons has split its £10m global advertising for the Glenfiddich whisky brand between Vallance Carruthers Coleman Priest (VCCP) and US-based Merkley Newman Harty (MNH). The incumbent McCann-Erickson has lost the £2.5m UK advertis
UKTV is reducing the length of its ad breaks in a bid to retain viewers and attract advertisers – as fewer ads mean greater recall. By Amanda Wilkinson
Holsten UK has appointed Fallon to its advertising account, following the recent resignation of TBWA/London from the business. The appointment was made without a formal pitch. According to Nielsen Media Research, Holsten UK has slashed its advertising budget from a high of &£5.4m in 1999 to &£436,000 in 2003. TBWA/London resigned the business claiming that […]
Transport for London’s Oyster scheme is the UK’s most visible smartcard project to date. If it can overcome teething troubles and privacy concerns, it may pave the way for similar cards in a range of areas.
Campbell Doyle Dye has created its first campaign for Intelligent Finance, the internet and phone bank owned by Halifax Bank of Scotland. A press campaign breaks this week followed by a TV campaign in March.