Parmalat sells Losely Chilled Products

The Football Association (FA) is to launch a football fan “goodwill” campaign in the run-up to the 2004 European Championships in Portugal. The campaign will be launched under the banner “All Together Now”, and will be centred around the re-release of a song of the same name by indie band The Farm. The song is […]

Pearson, owner of the Financial Times, has reported a slump in advertising revenues of 15 per cent last year and an increase in operating losses from &£23m to &£32m at the newspaper. Pearson itself reported pre-tax profits of &£152m compared with a loss of &£25m in 2002.

Enthusiasm for in-store media (MW last week) is fuelled by the view that 75 per cent of buying decisions are made in store. Of course, in-store positioning, presentation and, increasingly, advertising are important elements of sales and marketing. And when working well, they can pay great dividends for packaged goods marketers. But there is a […]