Lexus confirms Jan Kidacki as general manager
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Poulter Partners has created the first television advertising for Western Wines’ African wine brand Kumala as part of a £700,000 marketing campaign. The animated ad features the Kumala Gecko and contains the strapline ‘Discover Kumala’.
Ladbrokes has appointed Bartle Bogle Hegarty (BBH) to its £3.5m ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent Banks Hoggins O’Shea/FCB (BHO).
Positive Thinking, the integrated agency, has appointed Mip Phillips as group creative director. Phillips was previously at Euro RSCG and Delaney Lund Knox Warren.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
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