Maiden Group reports profit drop
Maiden Group, the outdoor ad company, has reported a drop in pre-tax profits from &£6.4m last year to &£5.3m on turnover that increased from &£82.1m to &£88.1m.
Maiden Group, the outdoor ad company, has reported a drop in pre-tax profits from &£6.4m last year to &£5.3m on turnover that increased from &£82.1m to &£88.1m.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here