London’s Hottest Properties signs up Big Yellow Self Storage
LWT’s new TV series London’s Hottest Properties has signed up Big Yellow Self Storage as its sponsor. The programme starts on April 11.
LWT’s new TV series London’s Hottest Properties has signed up Big Yellow Self Storage as its sponsor. The programme starts on April 11.
Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.
Bacardi Martini is to replace Vinnie Jones with lesser-known actor Raoul Bova as the new face of its Bacardi rum ads. Bova is currently starring in Under the Tuscan Sun.
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.