Pipex shortlists for ad account
Pipex, the internet service provider, has shortlisted three agencies to pitch for its first advertising account, believed to be worth £3m.
Pipex, the internet service provider, has shortlisted three agencies to pitch for its first advertising account, believed to be worth £3m.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?