All Together Now is official Euro 2004 anthem
The Farm’s hit song from the early Nineties All Together Now has been confirmed as the official anthem for England’s Euro 2004 campaign, as reported in MW (March 4).
The Farm’s hit song from the early Nineties All Together Now has been confirmed as the official anthem for England’s Euro 2004 campaign, as reported in MW (March 4).
Northern & Shell chairman Richard Desmond has reaffirmed his commitment to launch a free afternoon/evening newspaper in London, regardless of the still-awaited Office of Fair Trading ruling on distribution issues.
Coors Brewers is launching a low-carb lager called Coors Edge in the US.
The Food Standards Agency has called for food manufacturers and retailers to further reduce salt levels after research into ready-made sandwiches showed that many should carry high salt health warnings.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.