Euro RSCG London has created a multi-million-pound television campaign, for Citroën, building on the marque’s marketing strategy of offering cash back and zero per cent finance. The UK-only campaign, which breaks on June 1, shows Citroën cars being tested in a ‘value laboratory’, with a C2 hatchback having a ‘cash injection system’ and the larger […]
EasyCar has retained PHD for its £5m pan-European media planning and buying business. PHD was reappointed after a final pitch against OMD overseen by easyCar chief executive Steve Maltby and acting marketing manager Georgina Appleton. OMD handles the bulk of easyJet’s media planning and buying. EasyCar develops its advertising in house and has just finished […]
EasyCar has retained PHD for its £5m pan-European media planning and buying business. PHD was reappointed after a final pitch against OMD overseen by easyCar chief executive Steve Maltby and acting marketing manager Georgina Appleton. OMD handles the bulk of easyJet’s media planning and buying. EasyCar develops its advertising in house and has just finished […]
Caroline Parry (MW May 13) is right to be sceptical about the mainstream potential of interactive TV betting. The Department of Culture Media and Sport’s figures show the public is still against gambling, but supports lotteries and bingo, which is viewed differently. The industry’s response must be to make gambling more like these socially acceptable […]
Orange director of evolution, and former Orange UK marketing chief Rob Furness is leaving the mobile phone operator. It is not known if he has a job to go to. Furness is a long-standing Orange marketer who has held several key positions including head of brand marketing and head of internet and content. In his […]
Car manufacturer BMW is to turn one of the characters from its series of short advertising films into a hard-edged comic hero. BMW Films is working with Dark Horse Publishers to produce a comic featuring the mercenary driver from the series, played by British actor Clive Owen. BMW Films has made eight 15-minute films so […]
Starcom Mediavest Group is understood to have won Kraft Food’s £15m UK media planning and buying account after a final pitch against MindShare.
Specialist off-licence chains are falling victim to might of the supermarkets. Unwins is fighting back with the launch if an ‘upmarket’ store – but can it rack up more sales? By Sonoo Singh
VW’s portfolio is something of a dog’s dinner and it is not alone. Too many brands make the mistake of extending the umbrella too far. By Alan Mitchell
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
GlaxoSmithKline has moved Tim Brooks to category marketing director for the Macleans toothpaste range. He reports to marketing director for oral care Fiona Macleod.
Oxfam is launching a download music site this week at bignoisemusic.
Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.
Celador International is planning to extend its new Channel 4 television series You are What You Eat off-air and into a food and dietary supplements range. The move comes as Fremantle Media is licensing rights for its Channel 4 TV series How Clean is Your House? and is looking at creating a range of eco-friendly […]
The chief marketer for Wales has attacked VisitBritain’s branding strategy and the “over-influence” of London in formulating campaigns. Wales Tourist Board chief executive Jonathan Jones spoke out at VisitBritain’s first annual general meeting last week. VisitBritain replaced the British Tourist Authority in April last year (MW March 27, 2003) and was also given the responsibility […]