Nestlé Purina Petcare is investing £5m in the pan-European launch of a new petcare brand called One. The product is for both cats and dogs and will be offered as a product that can gives them everything they need to be healthy in one meal.
Euro RSCG’s grip on Intel’s £200m global advertising business is understood to be in doubt following a decision by the computer-chip manufacturer to secretly review its agency.
Manor Bakeries has appointed WCRS to handle the £3m advertising account for its cake brand Mr Kipling. The agency won the business after a final pitch against DDB London.
Onesixtyfourth, the strategic branding and marketing consultancy launched last month by ex-Interbrand head of consulting Anne Thompson, has been appointed by ebookers to advise on the online travel agency’s branding and market positioning, in the wake of its acquisition last year of rival operators Bridge the World and Travelbag.
The Union in Leeds has been hired to handle the launch campaign for conservatory product Litespace, a bay extension with a glazed roof from conservatory specialist Ultraframe.
Spirit Advertising has created a £200,000 ad campaign for the Motley Fool financial advice website to encourage people to sign up to the site’s investor share tip sheet.
DreamWorks has signed a licensing deal with Procter & Gamble for its animated movie Shrek 2, and not Disney as stated in last week’s article.
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
YooMedia, the interactive TV and mobile phone company, has relaunched its interactive TV games channel Free2Play as YooPlay. The relaunch will be supported by a &£100,000 London Underground poster campaign, direct marketing, SMS and promotions on Sky, Telewest Broadband, NTL and Freeview – the four platforms hosting the channel. The creative work for the relaunch […]
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
…EMAP’s men’s magazine FHM is to release a branded charity single remix of Rod Stewart’s Do Ya Think I’m Sexy on June 21. The idea for the single was developed by agency NMI and the single’s video features famous models. Contributions from sales will go to Breakthrough Breast Cancer.
EMAP Consumer Media’s Arena magazine has signed a six-figure deal with Scottish Courage brand Beck’s for the beer to sponsor a new events guide in the magazine. The deal was brokered by Starcom MediaVest and a bespoke website, becksagenda.co.uk, has been created…
Visits by UK consumers to the top ten no-frills airline websites have risen by 12.5 per cent in the past year, according to Hitwise. However, the broader commercial airlines sector, which includes both traditional and no-frills carriers, has outpaced this growth with a rise of 19.4 per cent year on year.