Bierersdorf to extend Nivea deodorant brand
Beiersdorf is to extend its Nivea deodorant brand with a range of Nivea ‘Fresh’ 24-hour anti-perspirant sprays and roll-ons.
Beiersdorf is to extend its Nivea deodorant brand with a range of Nivea ‘Fresh’ 24-hour anti-perspirant sprays and roll-ons.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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