Rapier unveils ad campaign for AA
Rapier has created a £5m advertising campaign for the AA promoting its breakdown promise to get customers’ cars repaired at the roadside or a replacement Smart car free of charge.
Rapier has created a £5m advertising campaign for the AA promoting its breakdown promise to get customers’ cars repaired at the roadside or a replacement Smart car free of charge.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?