EasyCinema secures Shrek 2 to run in release week
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
The England & Wales Cricket Board has promoted marketing manager Tom Harrison to the role of acting commercial director following the departure of Mark Sibley (MW May 27).
Travelodge sales and marketing director Simon Gregory has left the low-cost hotel chain after less than a year. Gregory, a former long-serving bmi marketer, says that the decision is his own and he has accomplished what he set out to do with the brand. No one from Travelodge was available to comment. It is believed […]
Torin Douglas’s suggestion (MW June 3) that advertising is under greater threat than at any time in the past 30 years makes good copy, but is not actually true. Take the end of the Eighties, for instance. There was a concerted campaign by Action on Alcohol Abuse to ban alcohol advertising in the wake of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.