Carpetright to unveil 100 new smaller stores
Carpetright has unveiled plans to open 100 new, smaller stores over the next five years, expanding the chain to 450 outlets. The company has also announced a 33 per cent jump in profits to £67.1m.
Carpetright has unveiled plans to open 100 new, smaller stores over the next five years, expanding the chain to 450 outlets. The company has also announced a 33 per cent jump in profits to £67.1m.
Consumer goods giant Sara Lee Household & Body Care is to overhaul its Radox brand and launch a range of premium bath products under the name.
While Keith Weed’s timely call to promote the role of marketing in the UK should be applauded (MW June 17), he ignores a fundamental quirk about the way marketers view their own profession. Marketing is one of only a handful of industries where exponents of its art will switch jobs for less money. In my […]
Iris has been appointed by the Department for Transport as its brand partnership agency.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.