Cereal Partners UK to launch Fitnesse bar range
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
The Meat and Livestock Commission (MLC) is reviewing its £2m media planning and buying business. It is expected to invite incumbent OMD Gemini to repitch.
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.