I would like to commend Sean Brierley on his “Glare of the Sun” article (MW July 22).
It was heartening to see Marketing Week tackle a sensitive topic; one that still holds a resonance for anyone connected with Liverpool FC.
The disjointed and transparent strategy The Sun has tried to employ since Hillsborough in order to regain readership in Merseyside has been amateurish in the extreme.ÂRooney is just the next (and obvious) instalment in a series of ploys to re-establish market share.
All credit to Sean for highlighting the negative, as well as the positive, in our industry.
UK and Ireland marketing manager