BSkyB is to unveil a number of marketing initiatives, including a revamp of the Sky brand and the introduction of targeted marketing messages for non-subscribers aimed at overcoming consumer misconceptions about digital pay- TV services. Chief executive James Murdoch is to outline the plans today (Wednesday) at a presentation of the company’s results for the […]
ITV Sales has made two new appointments to its advertiser relationships team: Jane Carroll, a former account director at MediaCom, and Alex Plumb, who joins from McCann Erickson where she was an account director.
Javelin/Young & Rubicam and PMedia have created an advertising campaign and branding position for new low-cost airline EUJet.
Philip Green-owned retailer Bhs is expected to appoint Carat to handle its media buying and planning account, thought to be worth &£5m. Carat is already the incumbent for Dorothy Perkins, part of Arcadia, also owned by entrepreneur Green, who last month withdrew his &£9.44bn bid to buy M&S. Green has vowed to show M&S shareholders […]
M&C Saatchi’s ad for London Underground, urging passengers not to eat smelly food, has been withdrawn following complaints from the Italian embassy to London Mayor Ken Livingstone. The ad featured an Italian deli owner surrounded by food such as salami and parma ham.
Time Out is looking for sponsors for the first time in five years to sponsor its Time Out Eating & Drinking Guide and Time Our Eating & Drinking Awards. In the past, Perrier and Michelob have sponsored the guide and the awards.
Cereal brand Kellogg is extending into the hot cereals market for the first time with the launch of hot variants of Coco Pops, Fruit ‘n’ Fibre and Hunny Bs. The products will go on sale this autumn. The cereals, which will be packaged in individual pouches rather than boxes, are made by adding water and […]
Diesel has launched a new press and poster campaign based on daydreams.
Parker Knoll, the furniture manufacturer and upholsterer owned by Silentnight Group, is looking for an advertising agency. Campaigns have previously been created in house.
Slimming brand Weight Watchers has appointed Publicis managing partner Miriam Jordan Keane to the newly created role of chief brand officer. She will report to chief executive Linda Hewitt. In her new role, based in the US, Keane will be responsible for the global brand development of Weight Watchers. Keane joined Publicis last September after […]
95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…
The England & Wales Cricket Board (ECB) has come under pressure after long-standing sponsor npower expressed concern over the lack of leadership at the top of the organisation.
The London 2012 Olympic bid team is set to sign partnership agreements with Boots and Shell, to distribute its range of branded merchandise. The bid team is also in talks with broadcasters about creating a series of programme sponsorship spots to support the bid. The short segments are expected to use athletes talking about why […]
A Football Association official has said the FA brand has been “tarnished” and that the organisation is concerned for its &£100m sponsorship deals, following the sex scandal that has led to the resignation of its chief executive. The FA source says there are worries the FA’s brand has been damaged by media coverage: “No one […]
Fiat Auto is conducting a fundamental pan-European review of its marketing and advertising for its Alfa Romeo, Fiat and Lancia marques as part of its strategy to return to profit. It has an estimated pan-European ad budget of &£330m. At a presentation to analysts in Turin last week, Fiat Group chief executive Sergio Marchionne criticised […]