Friends Reunited is preparing to launch a new service – codenamed Friends Reunited Live – which will allow registered users to find new friends online, rather than regain contact with old ones. The news comes as the social networking site ramps up its marketing, with the launch of a global identity and a customer acquisition […]
The BBC is to reveal its online radio audience figures for the first time. If it does it properly, the whole sector should benefit, according to James Cridland
I think we are all perhaps missing the real tragedy that is Marks & Spencer.
Do advertisers of P&G and L’Oréal products have cynical reasons for their gender-bending tactics?
George Pitcher is quite wrong to suggest that Middle England has vanished (MW July 22). If it has, how is it that the Daily Mail, Hello, the Today programme, Volvo et al are all going strong? Total UK household disposable income has risen by almost 40 per cent in the past ten years. Middle class […]
Iain Murray gets valuable insight into the lives of those weird people who find cereal exciting.
‘Try before you buy’ is an old technique – but how can brands persuade consumers to actually purchase the product after sampling it? asks Richenda Wilson
Lastminute.com marketing director Vijay Solanki is leaving the company without a job to go to, after a shake-up of marketing responsibilities. The departure follows the arrival of managing director Richard Bowden Doyle in January Solanki says he is leaving because responsibility for merchandising and online marketing for the lastminute.com website had been transferred out of […]
Ink Storm Publishing is launching Thai Life in November.
M&C Saatchi’s ad for London Underground, urging passengers not to eat smelly food, has been withdrawn following complaints from the Italian embassy to London Mayor Ken Livingstone. The ad featured an Italian deli owner surrounded by food such as salami and parma ham.
Sainsbury’s director of customer marketing Andrew Ground is leaving the supermarket to join household repair services group Homeserve as marketing director. Ground, who has been responsible for overseeing Sainsbury’s participation in the Nectar loyalty scheme, will leave the supermarket in the autumn. News of his forthcoming departure follows a restructure at Sainsbury’s in which trading […]
Kinder is launching mini chocolates called Kinder Friends.
The Government has appointed Team Saatchi to an advertising account estimated to be worth &£2m. It will promote a new strategy on prevention and recycling of waste, following a competitive pitch. The Government initiative is called WRAP (waste and resources action programme). The advertising agency was appointed by the Department of Environment Food and Rural […]
Online bookmakers have hit back at allegations of under-age betting on their sites, with an attack on banks for not policing the issue of debit cards to under-18s. An investigation by children’s charity NCH found that children as young as 11 could gamble using freely available debits cards such as Solo and Electron. But bookmakers […]
Heresy has been appointed by Sesame, the financial advisory business owned by Misys, to work on the brand’s positioning.