DVD specialist retailer Silverscreen has appointed FCB London as its first advertising agency, and the strategic planning agency Monkey to help in its plans for rapid growth. The chain plans to spend &£1m on marketing this year – mainly over Christmas – and expects to raise its marketing budget to &£6m next year. Silverscreen is […]
Procter & Gamble has posted a 44 per cent increase in earnings for the three months ending 30 June, which it says is attributable to its emphasis on health and beauty products as well as a period of restructuring and cost-cutting.
Deutsche Post World Net, which owns the Deutsche Post and DHL brands, is reviewing its E150m (&£99,000) global media buying and planning which is split between Mediaedge:CIA and Carat. In the UK, the business is worth about &£7m and handled by Vizeum, which, like Carat, is owned by Aegis. Carat handles rival Royal Mail’s UK […]
Banco Santander Central Hispano has made a very generous offer for Abbey. So why is the City pooh-poohing it?
Leo Burnett is launching a £3m advertising campaign for Kellogg’s All-Bran, starring former Star Trek actor William Shatner.
…The GfK Broadcast Survey, funded by The Wireless Group, showed that listener figures for Johnny Vaughan’s breakfast show remained stable at 2.6 million while Heart’s breakfast show with Jono Coleman lost 200,000 listeners.
Adshel sales director Adam Butterworth is moving to take up a job with parent company clear Channel in Australia. It is not known who is replacing him.
Dennis Publishing’s new motoring title, codenamed Project Squirrel, is to be called Test Drive Monthly. It will launch in the autumn.
Online bookmakers have hit back at allegations of under-age betting on their sites, with an attack on banks for not policing the issue of debit cards to under-18s. An investigation by children’s charity NCH found that children as young as 11 could gamble using freely available debits cards such as Solo and Electron. But bookmakers […]
Heresy has been appointed by Sesame, the financial advisory business owned by Misys, to work on the brand’s positioning.
The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its £6m consumer advertising account, replacing HHCL/Red Cell.
George Pitcher (MW July 22) misses the point. Perhaps it is not quite the same as Middle England, but Middle-aged England certainly does exist. There are 20 million people in the UK aged 50 and over, with plenty of money to spend between them – and if 52 per cent of them are women, this […]
Air Miles Travel Company marketing director Robert Pepper has left the company and is being replaced by acting marketing director Laura Scarlett. Pepper is not believed to have a job to go to but Air Miles maintains that the parting is by “mutual agreement” and that Pepper had completed the relaunching and rebranding tasks for […]
Mitsubishi Motors UK is poised to appoint a direct marketing agency. The company has been without a permanent agency since it split with The Fine Company following the agency’s purchase by McCann Erickson. Three undisclosed agencies have been shortlisted to pitch alongside Golley Direct, which has been looking after Mitsubishi’s direct marketing account temporarily. The […]
Korean car marque Kia has appointed Lawrence Hamilton as its general manager, marketing, after a five-month search. Hamilton has been poached from Mitsubishi Motors to join Kia, where he will once again work with managing director Paul Williams, a former sales and marketing director at Mitsubishi. Hamilton is a regional sales manager at Mitsubishi, having […]