P&G to launch new Lacoste range
Marketing Week…P&G is to launch a new range called Lacoste Touch of Pink later this month. The range includes an eau de toilette, shower gel and roll-on deodorant and will be available in Boots and department stores.
…P&G is to launch a new range called Lacoste Touch of Pink later this month. The range includes an eau de toilette, shower gel and roll-on deodorant and will be available in Boots and department stores.
TVR, the Lancashire-based sports car manufacturer, is considering recruiting its first full-time marketer and appointing an advertising agency following its purchase the 24-year-old Russian millionaire Nikolai Smolenski last week. TVR spokesman Ben Samuelson says: “When it comes to marketing, the biggest change is that we will be doing some. Everything is being reviewed.” The company […]
The biannual rush is on to put a gloss on magazines’ circulations, but some advertisers say that the figures are baffling, patchy and uninformative. Sonoo Singh says they are likely to stay that way
…ITV Sales, Buena Vista International UK and Carat UK have worked together to create a two-night special, featuring film director M Night Shyamalan’s films The Sixth Sense and Unbreakable, and a sneak preview of his latest movie The Village as well as interviews with its stars.
Veronis Suhler Stevenson released figures which show that more than half of all US media revenue in 2003 came from consumer spending rather than advertising, reflecting the popularity of services such as pay-per-view television and the internet.
Elle magazine is launching a handbag-sized edition on August 6, which will be available alongside the standard format. Both sizes will have the usual cover price of £3.
Euro RSCG London is bracing itself for a series of redundancies under new chairman Ben Langdon. As Marketing Week went to press, Langdon was understood already to have announced that the agency’s traffic department is to be axed.
J Walter Thompson is to create a television campaign for Nestlé Rowntree’s Kit Kat, killing off the brand’s 47-year-old ‘Have a break, have a Kit Kat’ slogan.
Coors Brewers is investing £14m to support the relaunch of Grolsch premium lager. The relaunch will include new packaging, a television, press and outdoor campaign, and also ‘Summerset’ music events in London and Bristol.
Starbucks, the US coffee shop chain, is to sell an exclusive branded jazz CD to further the retailer’s association with music. The CD, called Great Coffee And All That Jazz, has been put together by EMI Business Development and will be priced at &£11.95. The music is drawn from the EMI/Blue Note repertoire and includes […]
British Gas is set to launch a “paperless bill” initiative next year, which will encourage customers to pay their bills via mobile phones. The launch will be supported by a multi-million pound advertising campaign starring Ricky Tomlinson, created by Clemmow Hornby Inge. The gas and electricity company is also planning to launch text message alerts […]
PepsiCo is to promote the benefits of its healthier food and drinks with a ‘Smart choices made easier’ green dot on packaging for products such as Diet Pepsi and Tropicana in the US. Pepsi UK says it has no plans to introduce the initiative.
Renault has withdrawn and apologised for its ‘Shake It’ advertising, created by Publicis for the Megane brand, after viewers complained that it caused offence to people suffering from Parkinson’s disease. Renault had previously been forced to show the ads after 7pm, following complaints about children imitating them.
Sainsbury’s Bank has positioned itself aggressively in the direct savings account war by increasing its interest rate to five per cent for its Direct Saver account. The new rate will be promoted with press and internet advertising, accompanied by leaflets distributed in stores. Cahoot, the online bank owned by Abbey, is promoting its savings account […]
Renault has withdrawn and apologised for its ‘Shake It’ advertising, created by Publicis for the Megane brand, after viewers complained that it caused offence to people suffering from Parkinson’s disease. Renault had previously been forced to show the ads after 7pm, following complaints about children imitating them.