Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]
Discount fashion retailer TK Maxx and cancer charity Cancer Research UK have created a campaign called GiveGet, to encourage people to donate unwanted clothes to the charity. More than 2 million households are being sent GiveGet bags, with people encouraged to take their unwanted clothes to TK Maxx’s 150 stores or Cancer Research UK stores […]
The Music of Black Origin (MOBO) Awards will run this year without a title sponsor after failing to find a suitable replacement for former partner MasterCard. The awards, which will be broadcast on October 6, held talks with a number of potential sponsors for the deal (MW April 1). The BBC poached the broadcast rights […]
The Financial Times and The Independent have linked with Overture to display its Content Match listings on their websites. Additionally, Guardian Newspapers, which has featured Content Match listings on its Travel and Money channels, is to use it across Guardian Unlimited and on the Observer site. Content Match shows ads relevant to the information being […]
Tourism Ireland has shortlisted the following agencies to pitch for its global creative and media business: J Walter Thompson and MindShare; Young & Rubicam and MindShare; Euro RSCG and Media Planning Group; and incumbents McCann Erickson and Universal McCann.The account is worth £34m over three years.
Plymouth Sound, the GWR-owned local station, is running an online campaign based on murder mystery game Cluedo, in which the rooms of the house are sponsored by different advertisers. It is likely to be rolled out right across the network.
The Portman Group, the industry-funded alcohol awareness organisation, is launching a poster campaign next month to promote sensible drinking among women. Aimed at women aged between 16 and 24, the spoof campaign about a facial cream called ‘Masq crème de regret’ will encourage women to think about the effect that drinking to excess will have […]
Reebok is opening its first Rbk branded shop in London’s Covent Garden on August 26, as first revealed in Marketing Week (July 15). The shop will include footwear ranges that have been developed with US rap stars 50 Cent and Jay-Z.
The Brainjuicer studies (Factfile, MW August 12) raise interesting insights into attitudes towards obesity. When respondents to the second survey were asked to rate ideas, “the most popular involved a shake up of the food industry.” It seems illogical to then conclude that the message for food manufacturers is they could do themselves a lot […]
Direct Line has shortlisted Clemmow Hornby Inge and M&C Saatchi for its ad account, despite the latter being a roster agency for the AA, a rival brand.
The government-owned bookmaker Tote has hired Ascot marketing chief Jason Brautigam as racecourse marketing director. Brautigam will take the position in November after serving a notice period. He has held marketing positions at Ascot over the past six years and previously worked at Tote. The racecourse marketing director role has been vacant since the departure […]
TBWA/Worldwide has poached Brett Gosper, general manager of McCann Erickson New York, for the newly created position of president of TBWA/New York.
The Walt Disney Company has appointed Barrett Cernis to handle the launch of its new entertainment channel ABC1. The channel launches on September 27 and will be broadcast on Freeview, initially between 6am and 6pm. In the longer term, Disney hopes to broadcast on cable and Sky Digital and to extend to a 24-hour operation. […]
Egg, the online bank, is reviewing its £30m direct marketing account following a strategy rethink after it failed to find a buyer.
First Alternative, the sister insurer to Halifax Bank of Scotland-owned Esure, has launched an extension for female drivers called First Alternative Woman. It will be supported with advertising in the women’s press.