Interbrew changes to InBev
Interbrew has changed its name to InBev, following approval of its merger with Brazilian brewer AmBev. Brent Willis, Interbrew chief commercial officer, retains his position.
Interbrew has changed its name to InBev, following approval of its merger with Brazilian brewer AmBev. Brent Willis, Interbrew chief commercial officer, retains his position.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.