Sunday Times travel mag to go monthly
The Sunday Times’ travel magazine, launched in January last year, is to go monthly from January 2005. The glossy newsstand title is currently bi-monthly.
The Sunday Times’ travel magazine, launched in January last year, is to go monthly from January 2005. The glossy newsstand title is currently bi-monthly.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
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