United Biscuits replace managing director
United Biscuits managing director Will Carter has left the company and has been replaced by UB Northern Europe marketing director Benoit Testard. It is not known if Carter has a job to go to.
United Biscuits managing director Will Carter has left the company and has been replaced by UB Northern Europe marketing director Benoit Testard. It is not known if Carter has a job to go to.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here