Virgin employs ‘guerilla artist’ for car insurance drive
Virgin Money has employed ‘guerrilla artist’ Ben Long to draw images in the dirt of white vans to promote its new car insurance. The company claims it has discovered a new advertising medium.
Virgin Money has employed ‘guerrilla artist’ Ben Long to draw images in the dirt of white vans to promote its new car insurance. The company claims it has discovered a new advertising medium.
Lowe’s grip on the global advertising for Saab has been weakened after the luxury car maker awarded Leagas Delaney the £17m European account for its new 9.3 diesel model. The appointment was overseen by Saab global sales, marketing and brand director Knut Simonsson and global advertising manager Kristian Jörgensen in Sweden. Lowe Brindfors, based in […]
Greg Dyke’s memoirs hold remarkable insights into his political development.
Barclays has invited undisclosed agencies to pitch for its £5m European advertising account to promote its index tracker investment and pensions products.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.