Masterfoods business development director for southern Europe Paul Kaye is leaving the company to join Heinz. He takes up his job as commercial director for quick-serve meals on October 4.
Kaye will be responsible for all aspects of the business, including continuing Heinz’s push of its relaunched flagship Heinz Beans and soup range (MW August 12).
It is understood that Kaye planned to leave Masterfoods after the marketing team was decentralised. His role, which covered all of southern Europe, has been scrapped in the restructure, which devolved marketing responsibility to individual countries. It is thought that Kaye was offered a role heading marketing for Spain but he turned it down. He is now moving back from France to the UK.
Kaye takes over from Robin Walker, who has been promoted to change director for UK and Ireland. Walker joined Heinz in 1996 and has held a variety of marketing jobs, including European managing director for sauces.