FT axes daily sports page
The Financial Times is axing the daily sports page that it introduced last year in a bid to widen readership.
The Financial Times is axing the daily sports page that it introduced last year in a bid to widen readership.
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
Sony is to launch a smaller version of the PlayStation 2 to boost sales in the run-up to Christmas. The new PS2 is half the size of the existing model and will go on sale on November 1.
Masterfoods business development director for southern Europe Paul Kaye is leaving the company to join Heinz. He takes up his job as commercial director for quick-serve meals on October 4. Kaye will be responsible for all aspects of the business, including continuing Heinz’s push of its relaunched flagship Heinz Beans and soup range (MW August […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.