Baxters hunts marketing director

Baxters Foods is seeking a marketing and sales director and a brand controller following the departure of its senior marketing team.

The premium food company’s sales and marketing director, Robin Lambie, has left Baxters after seven years at the company to pursue other interests. It is not known if he has a job to go to. Brand controller Kevan Mallinder has also left to follow new opportunities. He had been with Baxters for three years.

The new marketers will be responsible for helping the brand increase its share of the UK market and to expand overseas. Baxters plans to increase its turnover from £85m to £300m over the next 15 years. The sales and marketing director position includes a seat on the board.

It is understood that Baxters is planning to increase its business through new product development and by extending existing brands into new categories. Its key focus is its fresh and canned soup ranges, which include variants such as organic, vegetarian and luxury. But Baxters has also extended into other categories, including cooking sauces, jams and preservatives, chutneys and condiments.

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