Baxters hunts marketing director

By

Baxters Foods is seeking a marketing and sales director and a brand controller following the departure of its senior marketing team.

The premium food company’s sales and marketing director, Robin Lambie, has left Baxters after seven years at the company to pursue other interests. It is not known if he has a job to go to. Brand controller Kevan Mallinder has also left to follow new opportunities. He had been with Baxters for three years.

The new marketers will be responsible for helping the brand increase its share of the UK market and to expand overseas. Baxters plans to increase its turnover from £85m to £300m over the next 15 years. The sales and marketing director position includes a seat on the board.

It is understood that Baxters is planning to increase its business through new product development and by extending existing brands into new categories. Its key focus is its fresh and canned soup ranges, which include variants such as organic, vegetarian and luxury. But Baxters has also extended into other categories, including cooking sauces, jams and preservatives, chutneys and condiments.

Recommended

Anheuser-Busch launches caffeine infused beer

Marketing Week

Anheuser-Busch is launching an infused beer with caffeine, guarana and ginseng called B-to-the-E in the US next month. It will be launched in 50 per cent of A-B’s markets by the end of the year, although it is not clear if this includes the UK.

Virgin Radio chief exec to step down

Marketing Week

Virgin Radio chief executive John Pearson has announced that he is stepping down next spring after 12 years with the station. He is leaving as part of a ‘lifestyle change’. His replacement has yet to be announced.

Latest from Marketing Week