Egg appoints top marketer
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
French dairy and mineral water company Danone is to extend its Shape yoghurt brand with a bottled water launch. Danone Waters will introduce Shape bottled water early next year, in three flavours: raspberry and strawberry, pineapple, and apple. The product will be available in one-litre bottles. An insider says the one-litre size falls between a […]
Marks & Spencer is to introduce two new womenswear ranges – petite and maternity – as part of chief executive Stuart Rose’s plans to get the retailer back on track.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.