Mustoes retains Kia UK ad business
Mustoes will retain Kia’s UK advertising business following a benchmarking process, having twice been reappointed last year. A pan-European media review is ongoing, but incumbent Starcom Motive is not repitching.
Mustoes will retain Kia’s UK advertising business following a benchmarking process, having twice been reappointed last year. A pan-European media review is ongoing, but incumbent Starcom Motive is not repitching.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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