P&O Ferries reviews advertising and media accounts
P&O Ferries is reviewing its advertising and media accounts, both of which are held by Link:ICA.
P&O Ferries is reviewing its advertising and media accounts, both of which are held by Link:ICA.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here