T-Mobile UK marketing director resigns
T-Mobile UK marketing director Sandy Munro has resigned after two years in the post, but plans to stay with the company. Unilever Bestfoods marketer Philip Chapman will replace him from January 1.
T-Mobile UK marketing director Sandy Munro has resigned after two years in the post, but plans to stay with the company. Unilever Bestfoods marketer Philip Chapman will replace him from January 1.
Nike and Sony PlayStation have teamed up to create an interactive game that features a fitness training schedule to encourage youngsters to do more exercise.
GlaxoSmithKline (GSK) is to introduce sports caps for its Lucozade Sport drinks as a way to stay ahead in the sports drinks market. Lucozade Sport is the market leader in the sports drink category, but unlike competitors such as Coca-Cola’s Powerade or Nestlé Waters’ Vittel+ Energy, its 500ml plastic bottles are not packaged with sports […]
Companies benefit when both employees and customers show loyalty. But how can this be encouraged? Richard West looks at vouchers, rewards and recognition
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?