Gillette sponsors Daily Mirror
Marketing WeekGillette is to sponsor an issue of the Daily Mirror, which will feature a redesigned green cover with pack shot, in a deal brokered by MindShare.
Gillette is to sponsor an issue of the Daily Mirror, which will feature a redesigned green cover with pack shot, in a deal brokered by MindShare.
Premier Foods is expected to review the advertising for the dessert brands Bird’s, Angel Delight and Dream Topping, which was acquired from Kraft Foods in early December. The Premier portfolio is split between Delaney Lund Knox Warren and Clemmow Hornby Inge.
Sky Sports is sponsoring an eight-page broadsheet supplement in The Daily Telegraph to coincide with the England cricket team’s tour of South Africa that is to be published on December 16.
Video Networks’ Homechoice is launching a download music service for its V:MX music channels.
Principality Building Society has appointed Burkitt DDB to its £1m advertising account.
Microsoft has launched a new version of its MSN Toolbar in the US. It has a built-in search facility that lets PC users find files on their own computers in the same way they can search the internet for information. A global roll-out is planned for next year. The toolbar – the area at the […]
It’s been an eventful year at the Beeb and the drama is far from over.
This week, vendors have begun handing out 50,000 copies a day of Standard Lite. So does Associated’s new freesheet signal twilight for the paid-for Evening Standard? Branwell Johnson reports
CVC Capital Partners has denied it is readying a bid for Trinity Mirror, the newspaper group headed by chief executive Sly Bailey…
More Than, the direct insurer owned by Royal & SunAlliance (RSA), has poached Publicis director of strategic planning Nick Scaife as head of marketing communications.
Never has ‘All that, for less than the price of a cappuccino’ been more truly said of a newspaper than in the case of Standard Lite, the new London freesheet. Indeed, this metaphor may well have coloured the imagination of Evening Standard boss Mike Anderson as he described the Standard Lite as ‘a news snack. […]
Underwired, the full-service digital agency, is to redesign the Virgin Holidays website. Virgin wants to improve the promotion of its Megadeals discounted holiday service.
The Union has been appointed to handle the launch of Project Scotland, a joint venture developed by the Scottish Executive and private and voluntary sectors to get young people involved in the community.
CVC Capital Partners has denied it is readying a bid for Trinity Mirror, the newspaper group headed by chief executive Sly Bailey…
BT Group has appointed finance director Ian Livingston chief executive of its retail division. Livingston replaces Pierre Danon, who is leaving BT early next year to join IT services group Cap Gemini.